Bradley Sticks Morgan Jr. in the OnThaSticks studio

Independent Gaming Media

Media Kit 2026
OnThaSticks

Gaming coverage that gives players a reason to care.

Hosted by Bradley “Sticks” Morgan Jr.

About OnThaSticks

OnThaSticks is an independent gaming media brand covering RPGs, action-adventure games, story-driven releases, standout indies, and the stories shaping the industry.

Coverage turns updates, mechanics, and industry stories into clear reasons for players to care.

209.8K Instagram views
149.8K Instagram accounts reached
130.6K TikTok views
97.8K YouTube Shorts views
97.4% of Instagram views came from non-followers, showing consistent discovery beyond the existing audience.
132.2K Google Search impressions generated by searchable editorial coverage on OnThaSticks.com.

Selected Creator Programs & Brand Experience

Creator & Partner Programs

SEGA / RGG Studio Partner
Ubisoft Creators Program
Borderlands 4 Vault Network
KRAFTON Creator Network
Starbreeze Creator Program
IO Interactive Creator Program
Once Human Creator Program
Mundfish Creator Program
Jestr Partner Program
Previous Direct Sponsorship HelloFresh

Audience • Services • Campaign Proof

Why OnThaSticks?

An adult U.S. gaming audience, multi-platform distribution, and proven discovery outside the existing follower base.

Core Audience

Instagram
U.S. audience 73.4%
Ages 25–44 80.6%
TikTok
U.S. audience 81.7%
Ages 25–44 60.5%
YouTube
U.S. audience 65.4%
Ages 25–44 68.2%

Services

  • Multi-platform short-form video
  • Dedicated YouTube features
  • YouTube integrations
  • Website editorial coverage
  • Custom launch campaigns
  • Campaign performance reporting

OnThaSticks is best aligned with RPGs, action-adventure games, story-driven releases, standout indies, and campaigns that benefit from clear player-focused storytelling.

Sponsored Case Study

59.7K Lords of the Fallen II combined sponsored platform views
48.6K Instagram Reel views
43.5K Instagram accounts reached
8.8K TikTok views
2.4K YouTube Shorts views
99.9% Instagram non-followers
97.1% TikTok traffic from For You
Continued Organic Interest

A separate, non-sponsored Lords of the Fallen II follow-up generated 25K+ cross-platform views in its first nine hours.

25K+
17,971 Instagram
5,569 TikTok
734 YouTube
807 Facebook

Snapshot captured August 5, 2026. Results are excluded from the sponsored campaign total.

Additional Performance Proof

YouTube Long-Form 4.1K views 7.2% CTR • 125.4 watch hours

Saber Interactive licensed-games feature

Organic Instagram Discovery 22.4K views 895 shares • 305 saves • 99.7% non-followers

Stranger Than Heaven music feature