Audience • Services • Campaign Proof
Why OnThaSticks?
An adult U.S. gaming audience, multi-platform distribution,
and proven discovery outside the existing follower base.
Core Audience
Instagram
U.S. audience
73.4%
Ages 25–44
80.6%
TikTok
U.S. audience
81.7%
Ages 25–44
60.5%
YouTube
U.S. audience
65.4%
Ages 25–44
68.2%
Services
- Multi-platform short-form video
- Dedicated YouTube features
- YouTube integrations
- Website editorial coverage
- Custom launch campaigns
- Campaign performance reporting
OnThaSticks is best aligned with RPGs, action-adventure
games, story-driven releases, standout indies, and
campaigns that benefit from clear player-focused
storytelling.
Sponsored Case Study
59.7K
Lords of the Fallen II combined sponsored platform views
48.6K
Instagram Reel views
43.5K
Instagram accounts reached
8.8K
TikTok views
2.4K
YouTube Shorts views
99.9%
Instagram non-followers
97.1%
TikTok traffic from For You
Continued Organic Interest
A separate, non-sponsored Lords of the Fallen II
follow-up generated 25K+ cross-platform views in its
first nine hours.
25K+
17,971
Instagram
5,569
TikTok
734
YouTube
807
Facebook
Snapshot captured August 5, 2026. Results are excluded
from the sponsored campaign total.
Additional Performance Proof
YouTube Long-Form
4.1K views
7.2% CTR • 125.4 watch hours
Saber Interactive licensed-games feature
Organic Instagram Discovery
22.4K views
895 shares • 305 saves • 99.7% non-followers
Stranger Than Heaven music feature